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Volume 24 No. 157
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MEDIA OWNERSHIP OF SPORTS; TURNER SAYS HE'S NO FALCONER

          Media companies' ownership of sports teams is examined     by Grover, Barrett et al. in BUSINESS WEEK.  While 52 public     companies have interest in the 130-odd major sports teams in     North America, "at least a third" are media companies.      BUSINESS WEEK adds that media companies buy sports teams and     "programming for one simple, hugely compelling reason: In     the fragmenting American TV audience, sports is the only     surefire way to land a substantial and predictable     audience."  News Corp. Co-COO Chase Carey: "Sports     programming sells anywhere, anytime" (BUSINESS WEEK, 9/22).          THREE IS ENOUGH: In Atlanta, Time Warner Vice Chair Ted     Turner spoke at the Commerce Club yesterday.  Asked if he     wanted to buy the Falcons, Turner said, "We've got enough     teams already."  To which Braves/Hawks President Stan Kasten     chimed in, "Amen" (ATLANTA CONSTITUTION, 9/16).