ADIDAS ACQUIRES SALOMON; GETS GOLF PRESENCE WITH TAYLOR MADE
Salomon S.A. of Annecy has sold "controlling interest"
to adidas, which makes adidas the corporate parent of Taylor
Made Golf, according to the SAN DIEGO UNION-TRIBUNE.
Salomon, which makes ski equipment and bicycle components
"among other things," has owned Taylor Made since 1984. The
"rumored transaction price" for the deal was $1.5B, although
that number was "not confirmed." Taylor Made Senior
Marketing Manager Brian Fortini: "We are excited about it.
It brings resources to us that permit us to pursue a number
of strategic growth initiatives" (UNION-TRIBUNE, 9/16).