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Sponsorships Advertising Marketing

WITH THE AIR TONIGHT: JORDAN UNVEILS BRAND AT NIKETOWN

          Michael Jordan and Nike formally announced the launch of
     the new, signature Jordan brand at New York's NikeTown
     yesterday.  Jordan previewed products from his brand along
     with emcee Ahmad Rashad.  Other participants included the
     WNBA's Sheryl Swoopes and Kym Hampton; the ABL's Dawn Staley;
     NBA players and Jordan endorsers Vin Baker, Derek Anderson,
     Michael Finley, Eddie Jones, and Ray Allen (Nike).
          WHERE HE'S AT: In Chicago, Rick Telander: "There has
     never been anybody like this in sports.  Other performers
     have spanned the ever-shrinking gap between athletics and
     entertainment.  And a select few have bridged the gap between
     sports and business.  But no one has been at the pinnacle of
     all three at the same time, with each element promoting the
     other in a circle of wildly profitable back-scratching"
     (CHICAGO SUN-TIMES, 9/10).
          AIR TIME: Jordan, on the new line creating competition
     for Nike's main brand: "I am pretty sure Nike is not going to
     worry about us until we get in second place" (Fred Mitchell,
     CHICAGO TRIBUNE, 9/10).  Jordan's agent, FAME CEO David Falk:
     "This was my dream. ... Air Jordan is an idea I came up with. 
     I wish I had trademarked it, but I sort of gave it to Nike
     and they've done a wonderful job with it.  But I always hoped
     that as Michael got older, this [would be the] type of thing
     he could do.  Now it's a reality" (John Smallwood,
     PHILADELPHIA DAILY NEWS, 9/10).  More Falk, on the danger of
     overexposure for Jordan: "I think there's always a danger,
     and with Michael Jordan having reached the heights he's
     reached there's no precedent to look back and see how did
     other people do it before him" ("Market Wrap," CNBC, 9/9). 
     In Chicago, Phil Rosenthal: "It remains to be seen if Jordan
     being in charge of this enterprise is anything more than a
     marketing ploy Nike cooked up to appeal consumers sick of
     seeing the omnipresent swoosh or if he'll have actual control
     of the company" (SUN-TIMES, 9/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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