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USTA REVELS IN ITS HISTORY IN ASHE STADIUM DEDICATION

          The official opening of Arthur Ashe Stadium at the
     USTA's National Tennis Center occurred last night at
     Flushing Meadows and was telecast live on USA Network.  The
     ceremony, which included remarks by USTA President Harry
     Marmion, John McEnroe and Ashe's widow, Jeanne, also
     featured a presentation of 38 former U.S. Open singles
     champions and a performance by Whitney Houston.  During the
     dedication, USTA's Marmion, said of Ashe: "He set the
     standard by which other athletes will be judged in the
     future" (Robin Finn, N.Y. TIMES, 8/26).  NEWSDAY's Joe
     Gergen calls the night "well orchestrated and well
     attended," and for the former champions who participated in
     the dedication, "their gathering was long overdue" (NEWSDAY,
     8/26).  In Boston, Bud Collins writes, for the "champs who
     assembled it was a grand evening" (BOSTON GLOBE, 8/26).  In
     S.F., Bruce Jenkins writes that naming the stadium after
     Ashe "is a stroke of selfless brilliance.  And it was
     heartwarming to witness so many former champions out there,
     melting to the applause. ... The sport seems a bit empty
     now" (S.F. CHRONICLE, 8/26).  The dedication was produced by
     Radio City Productions (Radio City Productions).
          WHERE'S JIMBO? Three former U.S. champions didn't
     attend the ceremony, according to Bud Collins of the BOSTON
     GLOBE.  Jimmy Connors "passed" and Andre Agassi "fled,
     feeling slighted when the emcee neglected to introduce him
     at a private dinner beforehand."  Pete Sampras "lamely
     remained in the dressing room," saying he had to prepare for
     his match following the ceremony (BOSTON GLOBE, 8/26). 
     Connors was unable to attend as he played in the Nuveen Tour
     final in Dearborn, MI last night (DETROIT NEWS, 8/26).
          AS FOR THE STADIUM: In N.Y., Christopher Clarey writes
     that although "spacious," the new facility does not
     "necessarily produce better views."  From the top row of
     Arthur Ashe Stadium "the court is indeed visible but there
     is no way to know if a player is laughing or crying. 
     Perhaps the best thing about it in this tennis era is that
     there is also no way to know if a player is wearing Nike or
     Reebok" (N.Y. TIMES, 8/26). In Toronto, Tom Tebbutt writes
     that "the most welcome improvement is a quantum leap in the
     spaciousness of the site" (Toronto GLOBE & MAIL, 8/26).  On
     "Moneyline," CNN's Myron Kandel: "Ordinary fans, who have
     been pushed skyward by [new luxury boxes], will complain
     about that and about ticket prices and the cost of the food
     served on the premises.  But they will still come because
     the U.S. Open is one of the world's great sporting events. 
     Tennis tournaments are very big business these days, even
     though the current ranks of players are charisma challenged
     and the matches themselves have turned into just showcases
     for supersonic serves" ("Moneyline," CNN, 8/25). 
          SILENCING RUDY? After New York City Mayor Rudolph
     Giuliani criticized the deal that former Mayor David Dinkins
     made with the USTA in regards to the U.S. Open, Richard
     Sandomir writes in today's N.Y. TIMES that Dinkins "produced
     a better financial deal for the city than those it has in
     stadium leases with the Yankees and Mets."  City Comptroller
     Alan Hevesi calls it an "excellent deal for the city," as
     last year, the USTA paid $1.1M in rent, which "nearly
     equaled" the $1.2M the city netted from the Yankees for a
     seven-month baseball season.  This year, the USTA is
     expected to pay $1.5M in rent, and the USTA pays all
     maintenance costs while the city "maintains She Stadium and
     reimburses the Yankees to keep up Yankee Stadium."  The
     facility was also paid for by the USTA and the city is
     "protected" from any debt payment.  The city also calculated
     that the Open's "direct" economic impact on the city this
     year will be $161.3M, "slightly less than the $166M
     projected for the Yankees."  Giuliani's Press Secretary
     Colleen Roche: "That's not the issue" (N.Y. TIMES, 8/26). 
          DAVE'S TAKE: On the "Late Show," David Letterman gave
     his "Top Ten Ways To Make Tennis More Exciting," including
     No. 8: "Every single player must legally change name to
     'Bjorn;'"  No 7: "Make it more like baseball, the most
     thrill-packed sport known to man;"  No. 3: "TV commentators
     must match Monica Seles grunt for grunt" (CBS, 8/25).

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