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AMERICAN BOWL GIVES BILLS NEW MARKETING OPPORTUNITY

          The Bills kicked off their Toronto marketing blitz in
     conjunction with their American Bowl game against the
     Packers, according to Leo Roth of Rochester DEMOCRAT &
     CHRONICLE.  Bills VP/Administration Jim Miller: "This is not
     just another game.  This is a chance to market our product
     in what may be the most fertile ground we have to operate." 
     Canadian Via Rail will operate two special trains from
     Toronto to Buffalo for games this fall, and on Friday, the
     Bills explored sites for a potential Toronto office to be
     staffed by one or two people to sell suites and tickets. 
     The team is also considering a Canadian marketing firm to
     handle the task (Rochester DEMOCRAT & CHRONICLE, 8/15).
          THE GAME: In Toronto, Gary Picknell wrote that the
     league-announced crowd of 53,896 for the American Bowl
     "appeared more in the neighborhood of 45,000."  While it was
     still the biggest attendance for an event at the SkyDome
     this year, "the empty seats seemed to stick out."  Sun Media
     Corp. CEO Paul Godfrey, co-chair of the American Bowl:
     "There are some no-shows."  NFL Dir of Int'l Relations Pete
     Abitante said the game was sold out and that the number of
     no-shows wouldn't impact any future decision to hold another
     game at the SkyDome (TORONTO SUN, 8/17).  
          TWO SIDES: Under the header "A Bowl Full Of Boredom,
     Not Fans," the STAR's Ken McKee asked, "Is the American Bowl
     chapter of Toronto's courtship with the [NFL] at an end?" 
     He noted unconfirmed reports that TV interests "guaranteed"
     the remaining 5,000 tickets in order to ensure a sellout and
     lift the TV blackout.  Godfrey didn't speculate on future
     games but said, "To be in the NFL, and that is our goal, you
     have to co-operate with the NFL.  I'm prepared to do
     whatever gives us the quickest route in and if they ask,
     we'll do it" (TORONTO STAR, 8/17).  In comparison, Robert
     Benzie wrote that the NFL "stormed back into town yesterday,
     delighting" the fans (TORONTO SUN, 8/17).
          CFL ALL-STARS: The CFL is considering pitting its All-
     Star team against the World League of American Football
     champions rather than its Grey Cup champions.  Ken McKee:
     "The thinking is that such a matchup would be more
     attractive to U.S. television" (TORONTO STAR, 8/17).  

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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