The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

7.30.1997

     TODAY:  MLB National League Attendance Through July 27                   '97         YEAR-TO-DATE
        COMPARISONS   
              TEAM
               HOME         DATES
               AVG.
               TOTAL
               %         CAP
               '96         AVG.
               %         +/-
               '95         AVG.
               %         +/-
      
       COL            50
               48,101
               2,405,070
               96%
               47,995
               0%
               47,084
               +         2%
      
       LA            57
               38,846
               2,214,210
               69%
               39,471
               -         2%
               38,420
               1%
      
       ATL^            50
               42,316
               2,115,779
               85%
               34,765
               +22%
               35,581
               +19%
      
       STL^            54
               33,115
               1,788,193
               67%
               32,732
               +         1%
               24,399
               +36%
      
       SD            55
               26,828
               1,475,563
               58%
               25,810
               +         4%
               14,673
               +83%
      
       FLA            48
               28,763
               1,380,613
               69%
               21,996
               +31%
               24,292
               +18%
      
       CHI            49
               27,420
               1,343,582
               71%
               26,914
               +         2%
               27,018
               +         1%
      
       CIN            52
               23,250
               1,209,024
               44%
               25,015
               -         7%
               25,882
               -10%
      
       HOU            50
               23,134
               1,156,710
               43%
               24,786
               -         7%
               19,208
               +20%
      
       SF            56
               19,682
               1,102,204
               31%
               18,914
               +         4%
               17,243
               +14%
      
       MON            53
               19,970
               1,508,412
               43%
               20,143
               -         1%
               18,189
               +10%
      
       NYM            47
               22,211
               1,043,896
               40%
               20,333
               +         9%
               17,932
               +24%
      
       PIT            49
               19,919
               976,030
               42%
               17,582
               +13%
               12,936
               +54%
      
       PHI            46
               18,716
               860,923
               30%
               24,273
               -23%
               28,783
               -35%
      
         
       NL            716
               28,115
               20,130,209
               55%
               27,305
               +         3%
               25,161
               +12%
      
          NOTES:  (^) The Braves are in their first year at      Turner Field which has a capacity of 50,000, down from     52,769 at Fulton County Stadium in '96. St. Louis has     slightly decreased capacity since '96.  The '96 comparison     is of average attendance through the same number of dates.      Due to the shortened '95 season, the '95 comparison is of     final season average.                                                                -30-

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'97 YEAR-TO-DATE					COMPARISONS
TEAM	HOME DATES	AVG.	TOTAL	% CAP	'96 AVG.	% +/-	'95 AVG.	% +/-
COL	50	48,101	2,405,070	96%	47,995	0%	47,084	+ 2%
LA	57	38,846	2,214,210	69%	39,471	- 2%	38,420	1%
ATL^	50	42,316	2,115,779	85%	34,765	+22%	35,581	+19%
STL^	54	33,115	1,788,193	67%	32,732	+ 1%	24,399	+36%
SD	55	26,828	1,475,563	58%	25,810	+ 4%	14,673	+83%
FLA	48	28,763	1,380,613	69%	21,996	+31%	24,292	+18%
CHI	49	27,420	1,343,582	71%	26,914	+ 2%	27,018	+ 1%
CIN	52	23,250	1,209,024	44%	25,015	- 7%	25,882	-10%
HOU	50	23,134	1,156,710	43%	24,786	- 7%	19,208	+20%
SF	56	19,682	1,102,204	31%	18,914	+ 4%	17,243	+14%
MON	53	19,970	1,508,412	43%	20,143	- 1%	18,189	+10%
NYM	47	22,211	1,043,896	40%	20,333	+ 9%	17,932	+24%
PIT	49	19,919	976,030	42%	17,582	+13%	12,936	+54%
PHI	46	18,716	860,923	30%	24,273	-23%	28,783	-35%

NL	716	28,115	20,130,209	55%	27,305	+ 3%	25,161	+12%