In WI, 8-year-old Taryn Stewart was chosen from among
20,000 entries to play a pickup football game with the
Packers as part of Shopko's WI sponsorship of the NFL "Play
Football" campaign for kids. Packers Mark Chmura and Adam
Timmerman will play flag football with Taryn and 20 friends
at the girl's house (MILWAUKEE JOURNAL SENTINEL, 6/18)....In
Canada, Coopers & Lybrand and Dynamic Mutual Funds are
partnering in a C$1.1M sponsorship of the Canadian rowing
team that runs through 2000. The deal includes job
opportunities for rowers and event sponsorship (Toronto
GLOBE & MAIL, 6/19)....In N.Y., Mark McLaughlin reports that
GolfWatch will make its second appearance this year at this
week's Buick Classic in Harrison, NY (N.Y. POST, 6/19).
...On ESPN SportsZone, Frank Deford writes under the header
"Cigarette Advertising Going Up In Smoke." Deford: "No
doubt but that the first great sports question of the
twenty-first century is whether we must render only unto
athletics that which is healthy" (ESPN SportsZone, 6/19).
...Rollerblade Inc. founder Scott Olson has filed a lawsuit
against the company, claiming failure to pay royalties on
foreign sales of in-line skates. Also named are parent
company Nordica and Robert Naegele Jr., who bought out Olson
in '85 (L.A. TIMES, 6/19)....Packers Brett Favre and Reggie
White filmed a FCB, Chicago, TV spot at Soldier Field
Tuesday for S.C. Johnson's Edge shaving gel (CHICAGO
TRIBUNE, 6/18)....OH-based Ron Foth Advertising has been
named the agency for Palace Sports & Entertainment (ADWEEK,
6/16)....Sporting goods retailer Sports Zone has installed a
three-story poster of Michael Jordan at its store in
Washington, DC's Georgetown section (WASHINGTON POST, 6/19).
