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REPORTS OF BIG CROWDS AWAITING OPEN SEASON AT CONGRESSIONAL

          The U.S. Open begins today at the Congressional Country
     Club in Bethesda, MD, with most eyes on Tiger Woods and his
     quest for a second straight major championship.  Yesterday
     fans wishing to watch practice rounds at Congressional
     "waited in long lines for as much as 2 1/2 hours for shuttle
     busses to take them from satellite parking lots" to the
     Bethesda club (Shapiro & Bowles, WASHINGTON POST, 6/12).  
          MORE LOGO TALK:  Nike's logo for Tiger Woods, which was
     unveiled Tuesday, was developed by Nike VP/Design Gordon
     Thompson.  The red, black and white logo will appear on
     Woods' sleeves and back-neck of the apparel, the heel of his
     golf shoes and the back of his cap (iGOLF, 6/11). Nike's
     site on the World Wide Web at Nike.com takes users to a
     section entitled "Keeping Up With Tiger," a children-
     oriented look at Woods, written in a child's handwriting,
     which mentions upcoming youth golf clinics and has a place
     for kids to send "advice" to Tiger.  The new Tiger Woods
     logo is also shown, next to the words "Not sure what it is,
     but I'll ask around and try to find out" (THE DAILY).
          AROUND THE COURSE: In DC, Roxanne Roberts writes on the
     corporate presence at the Open under the header "Open
     Invitation -- But Players Won't Party" (WASHINGTON POST,
     6/12).  The WASHINGTON BUSINESS JOURNAL's Karen Lundegaard
     writes that merchandise sales of $10M are predicted for the
     tournament.  The merchandise pavilion has been developed by
     Izod Club Golf & Tennis, a division of NY-based Phillips Van
     Heusen and Congressional.   Congressional has a contract
     with the USGA that allows the Congressional/Van Heusen
     "venture to control all merchandise sales at the club and
     within 75 miles of the course.  In return, the USGA
     "receives an undisclosed royalty on each item sold"
     (WASHINGTON BUSINESS JOURNAL, 6/6-12).
          TV TIME OUT: The golf business was examined on CNBC,
     where Ladenburg Thalmann's Joseph Teklits said that '94
     estimates showed that roughly $16B was spent on golf and he
     estimated that in 2005, "roughly" $26B will be spent on
     golf.  CNBC's Bill Griffeth: "Much of the growth is expected
     to come from the apparel sector.  A recent study by
     Ladenburg Thalmann sees companies like Ashworth and Cutter &
     Buck leading the pack.  And golf equipment sales are
     expected to continue to be very strong" ("Market Wrap,"
     CNBC, 6/11)....CNBC's Sue Herera reported that Jack
     Nicklaus's Golden Bear Golf, Inc. "is getting hammered on
     Wall Street."  Golden Bear stock had risen from its IPO of
     $16 last August to a high of $21 1/8, but has since dropped
     to around $11 today.  CNBC's Greg Miles added that Golden
     Bear "has missed ... deadlines and earnings forecasts.  And
     Golden Bear's stock price has also been hurt by the small
     dollar size of its public stock offering.  That kept out
     many stable institutional buyers, and it attracted more
     volatile retail investors" ("Business Tonight," CNBC, 6/11).

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