ESPN MAGAZINE LAUNCH DELAYED AGAIN
ESPN's magazine "that was supposed to begin competing
with Sports Illustrated prior to the start of the football
season is having its opening day pushed back," according to
a New York Observer report cited in MEDIA CENTRAL. The
Observer noted that Hearst Corp.'s "renewed interest" in the
magazine is "causing the holdup." Hearst, which owns 20% of
ESPN and published eight issues of ESPN Total Sports in '95
and '96, "had second thoughts about backing the magazine"
after a "start up price" of roughly $75M. But, Disney
approved the launch, "subsequently prompting reconsideration
at Hearst" (MEDIA CENTRAL, 4/28).