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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          The U.S. Supreme Court declined to consider a challenge
     to a city of Baltimore ordinance that bans billboards
     advertising cigarettes or beer.  The ruling "is likely to
     encourage other cities" to ban public ads for tobacco (L.A.
     TIMES, 4/29).  In the Baltimore ordinance, the Camden Yards
     area was exempt (USA TODAY, 4/29)....Coca-Cola unveiled 16
     new TV spots under its "Always Coca-Cola" campaign.  Of the
     16 spots, 15 come from Hollywood agency, Edge Creative and
     one from Leo Burnett (ATLANTA CONSTITUTION, 4/29)....Shell
     "has taken a lead sponsorship position" in the 240-acre
     World Golf Village being built in St. Augustine, FL.  Shell
     will receive signage throughout the complex and a client
     hospitality venue when the complex opens next year.
     ...Champion is "expected to ship" its first round of WNBA
     apparel to retail in June.  A TV ad with Lady Footlocker is
     under development (BRANDWEEK, 4/28)....U.S. soccer player
     Julie Foudy traveled to Pakistan to tour factory production
     before becoming a Reebok spokesperson.  Foudy: "I know
     there's still other social issues there to be dealt with,
     but as far as what Reebok was doing, I left feeling good
     about it" (TAMPA TRIBUNE, 4/26)....Investment manager
     Financorp Group International Corp. and an affiliate
     acquired 5.33% of common shares outstanding in The Sports
     Authority.  The NY-based group paid $30.825M for the 1.68
     million shares, an average of $18.37 a share (N.Y. POST,
     4/29)....Nike shares fell 2 3/4 to $53.37 1/2 yesterday
     after a Hambrecht & Quist analyst lowered fiscal '98 U.S.
     sales growth estimates to 4-5% from 10% and downgraded Nike
     to a hold from a buy (N.Y. DAILY NEWS, 4/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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