Today, THE DAILY continues our exclusive MLB team profiles with a look at the Rangers. On deck: The Cards
TEAM: | Texas Rangers |
'97 SLOGAN: | "Let's Paint the Town Red" |
PLAYERS FEATURED: | Juan Gonzalez, John Wetteland, Mark McLemore |
PAYROLL (^): | $50, 177,039 (6 of 28) |
SEASON-TICKETS: | 15,100 (full season plans) |
SELECT KEY SPONSORS: | Miller Brewing Co., Coca-Cola, Dodge, Office Depot, A-B, Blockbuster Video |
OUTFIELD WALL ADS: | Coca-Cola, Office Depot, GTE, Target, A-B, Armitron, Miller Brewing Co. |
VIRTUAL ADVERTISING: | None |
WEB SITE: | www.texasrangers.com |
SITE DESIGNER: | Netcom Interactive/Icon Interactive |
ADVERTISING ON SITE: | Ft. Worth Star-Telegram |
BROADCAST TV: | KXAS-TV, KXTX-TV |
GAMES/YEAR IN DEAL/$: | KXAS-15 games, KXTX-35 games/2 of 5/$7M |
CABLE TV: | Fox Sports Southwest |
GAMES/YEAR IN DEAL/$: | 60 games/1 of 4/na |
SALES RESPONSIBILITY: | Station for both broadcast and cable |
RADIO: | KRLD-AM |
GAMES/YEAR IN DEAL/$: | 162/1 of 1/$4.5M |
SALES RESPONSIBILITY: | Station |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages comes from Broadcasting & Cable, 3/31 issue.