UNIV. OF SOUTH FLORIDA GETS CREATIVE IN NEW MARKETING DEAL
The Univ. of South Florida has signed a five-year deal
with ESPN-subsidiary Creative Sports, Inc., a producer and
distributor of college programming, according to Joey
Johnston of the TAMPA TRIBUNE. Creative Sports will pay USF
around $500,000/year, plus a percentage of net profits, for
the rights while managing the marketing, TV/radio production
and corporate sponsorships within USF's athletic program.
Creative will also negotiate an over-the-air package for at
least six USF football games (TAMPA TRIBUNE, 4/15).