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Volume 24 No. 155

Leagues Governing Bodies

          MLS' second season begins this Saturday with most teams
     in action.  In Tampa, Bill Ward examined MLS' second season,
     noting, "In many ways, Major League Soccer's inaugural
     season last year was almost too successful."  Ward:  "For
     all it accomplished, it left MLS executives with a problem: 
     How are they going to top it this year?"  Ward adds that
     "showing modest gains, improving the level of play and
     shoring up the trouble spots will be no easy task in 1997"
     (TAMPA TRIBUNE, 3/16).  In San Diego, Mark Zeigler notes the
     offseason moves made by the league, the league office moving
     to New York, more foreign players, and "talk" of expansion. 
     Ziegler: "Good changes.  Important changes.  Necessary
     changes.  The point is, the league is not standing pat.  It
     isn't because it can't" (SAN DIEGO UNION-TRIBUNE, 3/19). 
     League Commissioner Doug Logan said he expects the average
     attendance will rise 15% in '97, from 17,416 to 20,000.  The
     ten MLS teams have sold 34,000 season-tickets, a six percent
     increase over last year (AP/N.Y. POST, 3/16).
          STAR STRUCK:  In N.Y., the DAILY NEWS' Michael Lewis
     noted the MetroStars are 30% ahead of season-ticket sales at
     this time last year at nearly 8,000; the target is 12,000. 
     Lewis wrote an average attendance of 30,000 "isn't out of
     the question" due to the area's extensive fan base and that
     14 of 16 home games are on weekends (N.Y. DAILY NEWS, 3/16).
          NEXT STEPS: SI's "Scorecard" previews year two, and
     notes the newly formed MLSPA's class-action suit claiming
     the league is illegally holding down salaries.  SI: "Though
     it poses a formidable challenge to MLS, the suit will take
     anywhere from three to 10 years to get through the courts. 
     Both sides would be wise to avoid acrimony that could tear
     the league apart" (SI, 3/24 issue).
          THROW INS: Nearly 34,000 tickets have been sold for the
     USA-Mexico World Cup qualifying match at Foxboro Stadium on
     April 20.  The match, televised by ABC, will be followed by
     an MLS Mutiny-Revolution contest (U.S. Soccer).

          NASCAR, currently a $2B enterprise, was the subject of
     a three-part series by Richard Alm of the DALLAS MORNING
     NEWS.  Calling NASCAR "America's fastest-growing spectator
     sport," Alm noted the 31-race Winston Cup series, the top
     tier of NASCAR, drew 5.58 million in attendance in '96, up
     from 3.3 million in '90, and will "top that with ease" this
     season.  Felix Sabates, owner of three Winston Cup cars: 
     "Every racetrack we go to is a sellout.  No other sport can
     say that."  TV ratings "set another record last year," with
     111.89 million households tuning into racing on CBS, ABC,
     ESPN, TBS and The Nashville Network, "double the audience at
     the start of the decade" (DALLAS MORNING NEWS, 3/16).
          WHO'S BUYING?  Alm wrote that "what the sponsors see in
     NASCAR is a legion of fans."  Alm: "NASCAR chief Bill France
     rules the sport.  Entrepreneurs operate tracks and run
     racing teams. ... But sponsors ultimately pay most of the
     bills -- for NASCAR, the tracks, the cars and the drivers"
     (DALLAS MORNING NEWS, 3/18). 
          EXPANSION:  Alm added expansion to "untapped markets
     outside the Southeast" depends on new tracks being built,
     and racing "doesn't get the public subsidies" that go to
     other sports' stadiums.  Alm: "In fact, the most unforgiving
     impediment to expansion may well be the calendar.  There are
     plenty of tracks and untapped markets that could sell
     100,000 or more tickets to a Winston Cup contest, but with
     travel, holidays and a short off-season, it's difficult to
     add new races" (DALLAS MORNING NEWS, 3/16).
          FELIX & OSCAR?  Calling them NASCAR's "version of the
     Odd Couple," Ben Blake profiles Speedway Motorsports CEO
     Bruton Smith and NASCAR President Bill France in the
     RICHMOND TIMES-DISPATCH.  Blake: "The signs indicate that
     Smith is trying to lever[age] something from NASCAR: dates
     for his race tracks.  He seems to believe France owes him at
     least one date" (RICHMOND TIMES-DISPATCH, 3/18).

          NBA Commissioner David Stern was profiled by David
     Moore in yesterday's DALLAS MORNING NEWS under the header,
     "Stern Lacks Flash, But He's Still MVP."  Moore: "As the
     sport celebrates its stars and reminisces about the last 50
     years, it's difficult to find anyone who has had a bigger
     impact on the league than Stern."  Marketing. Revenues. 
     Exposure.  All have flourished under Stern's leadership. ...
     Stern has accomplished this without losing one game on the
     schedule to a strike or lockout. ... Cracks have developed,
     as they do in any successful venture.  But the owners have
     faith that Stern will be able to shepherd them into an even
     more lucrative era" (DALLAS MORNING NEWS, 3/18).
          WHAT, NO MORE JERRY WEST? NEWSDAY's Rob Parker, on
     Michael Jordan's impending retirement and how the NBA should
     recognize him: "Although it never seemed possible, Jordan
     has reached [Muhammad] Ali status.  If the NBA really wanted
     to immortalize Jordan -- arguably, if even just a little,
     the best ever to play hoop -- it would change its logo and
     replace it with Jordan's likeness" (NEWSDAY, 3/19).
          WORM TO TALK FOREIGN POLICY? The Bulls are scheduled to
     visit the White House April 3 in honor of their '95-96
     Championship (CHICAGO SUN-TIMES, 3/19).