Sponsorships Advertising Marketing

MARTINA HINGIS DRIVES OFF WITH OPEL SPONSORSHIP DEAL

2.21.1997

          GM subsidiary Opel has signed Australian Open champion
     Martina Hingis to a three-year sponsorship deal, according
     to a report by REUTER.  The 16-year-old Swiss is currently
     ranked No. 2 in the world.  Financial terms were not
     revealed.  In '95, Opel decided not to renew a ten-year
     contract with Steffi Graf, worth more than $1M a year,
     because of "concern about the way her money was being
     managed."  Last month, Hingis signed a $10M deal with
     Italian sportswear company Sergio Tacchini (REUTER, 2/20).

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