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Volume 24 No. 160

The Back Of The Book

          ESPN Chilton interviewed U.S. 12+ population and asked,     about perceived sponsors of the Super Bowl. Interviews took     place January 7-February 3, 1997.  There were 1,111     respondents and percentages are weighted (THE DAILY):     
TOP PERCEIVED SPONSORS
TOTAL NFL FANS AVID FANS
Anheuser-Busch
36.7
36.8
35.1
Pepsi
17.8
17.6
18.5
Coca-Cola
8.7
7.6
8.8
Nike
6.9
7.3
7.4
Sprint
3.9
4.4
4