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Volume 24 No. 156

Sponsorships Advertising Marketing

          "At least 50 sporting goods manufacturers will announce
     today they plan to avoid selling products made by child
     laborers,"  according to Michael Hiestand of USA TODAY.  The
     plan includes only soccer balls produced in Pakistan, which
     Hiestand notes is a "pretty big deal" considering that
     Pakistan makes about 75% of the $1B soccer ball world
     market, including almost 70% of the ten million balls sold
     in the USA each year (USA TODAY, 2/14).  In N.Y., Steven
     Greenhouse reports that adidas, Reebok, Nike, Umbro, Mitre
     and Brine are among companies that will take part. The
     companies stated the plan "might push up" the cost of soccer
     balls "slightly" due to the price of overseeing labor and
     paying adults more than children (N.Y. TIMES, 2/14).  

          Reebok Int'l and NBA Properties signed a multi-year
     deal for a licensed merchandise, marketing and basketball
     development program for Latin America (NBA)....Boston Market
     has been named the official quick service restaurant for the
     Capitals, Bullets and the new MCI Center (Washington Sports
     & Entertainment).....A study of the economic impact of the
     sports industry, and its related business activities in the
     U.S., shows that sports ranked 11th among all U.S. industry
     groups, with a market value of the nation's output of
     sports-related goods and services at $152B in '95
     (Atkearney)....Puma reported sales for running shoes were up
     400% in the U.S. for the year ending December 30, 1996, and
     the company's order book for '97 running shoe sales are up
     more than 700% compared to a year ago (Puma).

            At a news conference for the Mobil Invitational in
     VA, Mobil Corp.'s GM Bill O'Leary "left the impression ...
     that despite earlier reports, this may not be the final
     Mobil Invitational," according to Kathy Orton of the
     WASHINGTON POST.  Mobil said earlier this year that it had
     decided to terminate its association with track and field
     after this season, ending 16 years as the sports' main
     sponsor. O'Leary: "We have not made that decision.  [Mobil
     Invitational Meet Dir] John [Cook] and I are in
     conversations about his vision and what role Mobil will or
     will not play.  We have not closed out on a decision.  One
     thing we don't want to do is walk away from a showcase that
     brings stars like this" (WASHINGTON POST, 2/14).

          The following lists advertisers for Fox's February 8     regional telecast of the Islanders-Rangers game as shown on     Fox's, WNYW-TV, New York.  Fox ran a total of 15 promos     during the telecast, all produced by Tool of N.A.  The     following lists company, brand, number of sports and ad     agency.  The game ran from 3:00-6:00pm ET (THE DAILY). 
COMPANY BRAND #/LTH
AGENCY
Amoco Amoco Ultimate
2/:30
Campbell-Ewald
Anheuser-Busch Bud Ice
4/:30
Goodby, Silverstein
Anheuser-Busch Budweiser
3/:30
DDB Needham World
Avis Universal Promo
1/:30
Bates USA
BMW 328i
1/:30
Fallon McElligott
Bombardier Seadoo Watercraft
2/:30
Harris Drury Cohen
Boston Market Extreme Carvers
2/:30
J. Walter Thompson
Campbell Chunky Soup
4/:30
FCB/Leber Katz
Colgate-Pal Mennen Speed Stick

2/:15 1/:30

FCB/Leber Katz
FCB/Leber Katz
Dodge
1/:60
BBDO Worldwide
5/:30
BBDO Worldwide
Exxon 93 Supreme
2/:15
McCann-Erickson
Ford Escort
1/:30
J. Walter Thompson
Guinness
1/:30
Weiss Whitten
Stagliano
Heineken
1/:30
Wells Rich Greene
IBM
4/:30
Ogilvy & Mather
Jamacia Office of Tourism
1/:60
FCB/Leber Katz
J&J Neutrogena
2/:15
Carlson & Partners
Jeep-Eagle Grand Cherokee
4/:30
Bozell
Kawasaki Jet Ski
2/:15
Bozell
Lexus LS 400
1/:30
Team One Advertising
MasterCard
3/:30
Ammirati & Puris/Lintas
MCI Internet Network
1/:30
MVBMS Euro RSCG
MCI Telcommuting
2/:15
MVBMS Euro RSCG
Nike
2/:30
Wieden & Kennedy
Pizza Hut Pepperoni Lovers
2/:30
BBDO Worldwide
P&G Old Spice
1/:30
Tatham Euro RSCG
Quaker State Motor Oil
4/:30
Temerlin McClain
SC Johnson Edge Shave Gel
2/:30
FCB/Leber Katz
Southland Schick Tracer FX
1/:15
J. Walter Thompson
Sony PlayStation

2/:15
2/:30

Lowe & Partners/SMS
USPS Global Delivery
2/:30
Young & Rubicam
Warner Lambert 7-Eleven
1/:30
J. Walter Thompson