Several marketers "are considering taking legal action"
against Photoscape, a web site that taped and uploaded five
Super Bowl ads. A spokesperson for Holiday Inn said, "We
are investigating this apparent infringement of our
copyright ... and will take prompt and appropriate action."
Photoscape said that it posted the ads for "review, which
can be considered legal fair use." Other ads shown were
from A-B, PepsiCo, Nissan and Nike (AD AGE, 1/31).
...CompuServe said Thursday that its new orders have "jumped
fivefold" after its Super Bowl ad that promoted reliability
(HOLLYWOOD REPORTER, 1/31)....George Willis, who covered the
Mets for the N.Y. Times, will reportedly to become the N.Y.
Post's fourth columnist and first minority sportswriter
(NEWSDAY, 1/31)....Northwestern Mutual Life "appears to be
close" to an agreement to buy ad time on CBS' broadcasts of
the '98 Nagano Winter Olympics. The company is also
"considering" ad time on NFL or NCAA football coverage
(INSIDE MEDIA, 1/29 issue)....Nashville will be Nielsen
Media's 38th metered market, effective July (Nielsen Media).
CBS Sports President Sean McManus "has fired his
division's top business affairs executives," according to
Stephen Battaglio of the HOLLYWOOD REPORTER. Sources tell
Battaglio that three business VPs -- Doug Jacobs, Brian
Fielding and Noel Berman -- were dismissed this week. CBS
declined comment, but one network exec said the moves were
the result of McManus' "desire to handpick his own business
affairs group" (HOLLYWOOD REPORTER, 1/31).
GGP TO TWI: GGP's Bob Horowitz will replace McManus as
the programming negotiator at IMG's Trans World Int'l (Rudy
Martzke, USA TODAY, 1/31).
In L.A., Tom Hoffarth notes KIIS-AM winning radio
rights to the Dodgers. KIIS' pledge of $7M per-year, for
five years, replaces the Dodgers' deal with KABC for $9M per
season (L.A. DAILY NEWS, 1/31). The TIMES' Larry Stewart
writes that all-sports radio has "never really been a
success" in L.A. and the Dodgers-KIIS deal "could have far-
reaching ramifications for sports radio" in the city.
Stewart adds, "look for" UCLA football and basketball to
move from San Diego-based XTRA to KIIS, and another
possibility, "although not as likely," would be for the NHL
Kings "to change stations" (L.A. TIMES, 1/31).
O'S ON FOR ONE MORE: The Orioles and Washington, DC-
based WTOP-AM have agreed to a one-year extension of their
broadcast deal. This will be the 19th straight season WTOP
has carried Orioles games (WASHINGTON POST, 1/31).