FIRST USA OFFERS GOLF AFFINITY CARDS; HUGO BOSS HITS LINKS
First USA is now offering the PGA and Senior PGA Tour
non-annual-fee MasterCard credit cards, which are available
this week at the Senior PGA Tour's Royal Caribbean Classic
in Key Biscayne, FL. Proceeds from card use will benefit
tournament charities (First USA).
BOSS-MAN: Hugo Boss will make its debut into the golf
apparel market with the first collection of "Hugo Boss Golf"
apparel hitting stores in Spring/Summer '98. As part of the
launch, the company has signed Phil Mickelson to a long-term
endorsement deal, joining Seve Ballesteros and Bernhard
Langer (Hugo Boss).