Logo Athletic will award one grand prize winner the
chance to win $1M in the Logo Athletic "Big Return" Super
Bowl promo. The winner gets an all-expenses paid trip for
two to the Super Bowl and will win $1M if the opening
kickoff is returned for a touchdown. Staged in Buffalo,
Milwaukee, and New Orleans, the promo ties a retailer and
media together while Logo Athletic provides display
materials and prizes. A drawing will determine the winner.
IN-based Yancey Marketing handles (Logo Athletic).
SUPER BOWL NEWS & NOTES: USA TODAY's "Super Bowl Ad
Watch" profiles the Nat'l Pork Producers Council spot
produced by Bozell Worldwide. The 30-second ad is set
during a medieval royal banquet (USA TODAY, 1/15).
...NEWSWEEK's Richard Turner looks at Super Bowl ads in
under the header "The Ad Game: It's The Spots That Count On
Super Sunday, The Great American Holiday And The Only TV
Event That Still Pulls 140 Million Viewers Into The Same
Tent" (NEWSWEEK, 1/20 issue)....Ticket brokers for the Super
Bowl have been quoting prices "generally" starting at $1,250
for upper-level end zone seats (MILWAUKEE JOURNAL SENTINEL,
1/15)....MA State Police reportedly seized about $25,000
worth of unlicensed Patriots merchandise at Sunday's AFC
Championship game in Foxboro (BOSTON GLOBE, 1/15).
...M&M/Mars will break a spot during the Super Bowl pre-game
show that features a female M&M. Dennis Miller also stars
in the campaign (AD AGE ONLINE, 1/15).
