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Volume 24 No. 116

Sponsorships Advertising Marketing

          Wildlife advocates say that an IBM ad which aired
     during the NFL conference championships Sunday, portrays an
     "illegal and unsafe act," according to ADVERTISING AGE.  The
     Ogilvy & Mather, NY, ad shows a young girl who rescues an
     injured owl and turns to the Web for advice on how to nurse
     it back to health.  Advocates say that the girl violates
     "federal law by holding the endangered Great Horned Owl in
     captivity" (AD AGE ONLINE, 1/14).

          Champion is teaming with Champs and Foot Locker for a
     product exclusive on reversible home/away NBA replica
     jerseys, assisted "by a rare product-specific ad campaign"
     from Champion," according to Terry Lefton in BRANDWEEK.  The
     initial TV work from Champion agency TBWA Chiat/Day will
     star Sonic Gary Payton and the $2M campaign breaks after the
     All-Star game, and will run for the rest of the regular
     season.  The initial shipment of jerseys will include 15
     different players' names, "with more likely to be added in
     the fall."  Lefton adds the jerseys allow Champion to
     "squeeze the last bit of life out of its NBA on-court
     apparel licensing exclusive" (BRANDWEEK, 1/13 issue).
          SPARE CARD: Affinity card-issuer First USA and Strike
     Ten Entertainment, a new trade organization for the $5B
     bowling industry, "are close to a deal" that will produce a
     credit card aimed at bowling's 52 million annual
     participants  (BRANDWEEK, 1/13 issue).


          Coca-Cola sponsored events and marketing initiatives at
     Super Bowl XXXI include the Coca-Cola NFL "Red Zone Super
     Bowl Tickets for Life" promo, where one NFL fan who played
     the Red Zone game during the regular season will be awarded
     a lifetime of tickets to the Super Bowl; Coca Cola Presents:
     "Taste of the NFL VI," a charity dinner featuring former
     players from each NFL city; Coca-Cola and Sprint's NFL
     Experience, the league's interactive theme park; and a
     commemorative Super Bowl XXXI bottle (Coca-Cola).
          JAMBALAYA TIME: USA TODAY's "Super Bowl Ad Watch"
     profiles Dirt Devil's 15-second Meldrum & Fewsmith spots
     which take a scene from Fred Astaire's movie, "Royal
     Wedding," and superimpose Astaire dancing with a Dirt Devil
     Broom Vac, Ultra Hand Vac and Ultra MVP vacuum (USA TODAY,
     1/14)....Packer QB Brett Favre said each Packers player gets
     two free tickets to the Super Bowl, and can purchase up to
     28 more at face value, $275 (MILWAUKEE JOURNAL SENTINEL,
     1/14)....Wilson Team Sports has produced an official game
     ball to be used exclusively in Super Bowl XXXI.  The balls
     carry the Super Bowl XXXI logo and the participating teams'
     names (Wilson)....NFL Properties' interactive shopping
     kiosks at the NFL Experience allows fans using Visa cards to
     purchase "NFL at Home" products (NFL)....CNBC's Sally
     Jenkins, on Packers commercial success: "You can trace Green
     Bay's commercial success directly to the arrival of Mike
     Holmgren, Brett Favre and Reggie White. ... In 1992 they
     were the 20th best selling merchandise team in the league
     ... In five years they've become number two. ... There's no
     question that the cleanliness of the Packers' image is
     helping them right now" ("Sports View," CNBC, 1/13).

          Marvel Entertainment has formed a new unit, Marvel
     Enterprises, to manage the company's trading card and youth
     sports and entertainment businesses as well as its online
     content properties and interactive software ventures.  Scott
     Marden, formerly VP/Dir of Marvel Entertainment and CEO of
     Marvel Interactive, will be President & CEO of the new unit
     (AD AGE ONLINE, 1/14)....The LPGA has entered into a
     licensee partnership with Northland Cranberries,
     manufacturer of the Northland brand 100% juice cranberry
     blend products.  The deal makes the Northland juice line the
     "Official Juice of the LPGA" (LPGA)....Goody's Headache
     Powders and Pain Relief Tablets will serve as the Official
     Pain Relievers of NASCAR for another three years (NASCAR
     Online)....Fotoball USA has renewed its retail licensing
     agreement with MLB Properties for a three-year period.  The
     company's Negro Leagues Baseball license agreement with MLBP
     was also renewed through '97 (Fotoball)....Coca-Cola plans
     to introduce a grapefruit-flavored soda later this year
     (WALL STREET JOURNAL, 1/14).


          Nike has submitted plans to the City of Hillsboro, OR
     for a new 800,000-square-foot manufacturing warehouse and
     office complex that could employ up to 1,740 people.  Nike
     bought the property in late December and one real estate
     industry source said the property had been on the market for
     $65,000 per-acre, making it worth $4M (Portland OREGONIAN,
     1/13)....Nike ad agency Wieden & Kennedy has withdrawn its
     application for federal financing to help pay for a move to
     Portland's "trendy Pearl District."  The City of Portland
     had been working with the ad agency to secure a HUD loan and
     grant totaling $10.25M, but the federal agency questioned
     whether the project would meet a requirement to create jobs
     for low-income people (Portland OREGONIAN, 1/13).