Sponsorships Advertising Marketing

ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA

1.13.1997

          GM's Oldsmobile unit has partnered with SportsLine USA
     to sponsor "various on-line sporting events," including the
     NCAA basketball tournament, IRL races and the Ryder Cup. 
     The price of the sponsorship is undisclosed....AOL is "in
     the lead" to sponsor U2's upcoming world tour for $12M.
     ...Industry execs tell AD AGE that Fox Sports has awarded
     its estimated $20M ad account to Foote, Cone & Belding, San
     Francisco (AD AGE ONLINE, 1/13).

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