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WHAT IF YOU HAD AN EXPANSION BOWL AND MORE VIEWERS TUNED IN?

          BBDO Worldwide Exec VP Steve Grubbs said that the
     agency has "revised downward" its audience estimate for
     Super Bowl XXXI to 122 million total viewers, or 43% of the
     nation's 97 million households, according to Sally Goll
     Beatty in the WALL STREET JOURNAL.  This estimate is down
     11.6% from Super Bowl XXX's audience of 138 million. 
     Despite the "expected drop" in viewers, advertisers are
     paying Fox an average of 9% more to advertise on this year's
     Super Bowl, or $1.2M per 30-second spot.  Grubbs' original
     estimate was 128 million total viewers, or 45% of TV
     households, but he says that the lowered estimate comes
     after a "recent fall-off in football ratings."  Grubbs also
     notes if the Panthers and Jaguars make the Super Bowl, the
     estimate could fall another 10%.  Ogilvy & Mather Worldwide
     predicts 41-42% of TV households will tune in, while Leo
     Burnett, Chicago predicts 45.5% (WALL STREET JOURNAL, 1/10).
          SUPER BOWL NEWS & NOTES: In Boston, Chris Reidy that
     fans won't see "ads for products or services" from MA-based
     companies, during Super Bowl XXXI, adding Gillette, Reebok,
     Fidelity Investments and Polaroid will not advertise on the
     game (BOSTON GLOBE, 1/10)....Holiday Inn Worldwide will
     break its first ad campaign from Fallon McElligot,
     Minneapolis, during the fourth quarter of the Super Bowl (AD
     AGE ONLINE, 1/10)....CNS's Breathe Right nasal strip spot
     during the game is one component of its Super Bowl marketing
     program, which includes a national FSI to 45 million homes
     on January 19, a direct mail coupon offer, and a new print
     media campaign (CNS).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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