Jaguars rookie Kevin Hardy has signed a multi-year deal
until early '99 with PepsiCo. He will appear in regional
ads and promotional spots, as well as make personal
appearances in the Jacksonville area (Tony Rome Management).
...Taylor Made Golf has signed Ernie Els, Steve Stricker and
Larry Nelson to play the company's Burner Bubble driver and
Burner Tour irons (Mult., 1/10)....Golden Bear Golf has
acquired four more golf practice and instructional
facilities, bringing its total to 12. The new facilities
are in Lake Park, FL; Royal Oak, MI; Portland, OR; and
College Park, MD (Golden Bear)....Puma has expanded its
soccer footwear line with the introduction of the Puma CELL
Pro and Puma CELL Top, the first soccer shoes to feature
Puma's CELL technology, which have a midsole component that
is not dependent on foam for cushioning or stability
(Puma)....Athletic apparel and footwear retailer Footstar
said December sales, for the five-week period ended January
4, rose 7.6% to $210.4M from $195.6M a year earlier (WALL
STREET JOURNAL, 1/10)....The Cavs' Terrell Brandon will
serve as the official spokesperson for the '97 NBA All-Star
Weekend Jam Session presented by Fleer (NBA). McDonald's
launches its first Web-based sweepstakes in conjunction with
the NBA. The "Small Fries Meet Their All-Star Guys"
sweepstakes offers children, ages 8-15, and their parents, a
trip to the '97 NBA All-Star Game in Cleveland. Entry forms
are available at http:/www.mcdonalds.com (McDonald's).
