BAH HUMBUG! ARIZONA STATE TO ADD SURCHARGE TO ROSE BOWL TIX
A $50 surcharge will be added to 20,000 of the 36,416
Rose Bowl tickets allocated to Arizona State at a face value
of $75 each, according to Steve Springer of the L.A. TIMES.
ASU Associate AD Tom Collins saw a chance to "dramatically
reduce" the school's $2.1M athletic department deficit, with
the surcharge coming out to a $1M profit. Rose Bowl
officials "will discuss" Collins' pricing plan after the
game, "with the expectation that the rules will be changed
to prevent such a price increase in the future." ASU
officials "exempted" 16,000 of their allocated tickets from
the surcharge, which included tickets for students, faculty
and campus groups. The remaining 20,000 tickets, with the
surcharge attached, went to the general public and booster
groups (L.A. TIMES, 12/19).