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LET THE GAMES BEGIN: CNN/SI HITS THE AIRWAVES

          CNN/SI, the 24-hour, all sports network, debuted last
     night.  "CNN/Sports Illustrated," which simulcast on CNN at
     11:00pm ET, opened with a montage of its various anchors
     announcing: "Tonight we launch a new cable network, a
     network dedicated to covering sports news.  This is a
     journalistic endeavor uniting CNN and Sports Illustrated,
     two news organizations that share a common set of goals. 
     Each is dedicated to accuracy, fairness, clarity and
     insight, qualities that have set them apart in their
     respective fields.  In CNN/SI you will find the spirit, the
     excitement the drama of athletic competition.  We will
     capture the golden moments of sports  wherever they occur,
     whenever they occur.  Of course we will bring you all of the
     highlights and the scores, but we will also give you a
     unique perspective on the events, and on the people who are
     forever changing the world of sports.  With that commitment,
     we have gathered more than 200 of the very best sports
     reporters, writers and editors here tonight. Our goal is
     simple: to provide our viewers with unsurpassed coverage of
     sports.  Now on behalf of CNN and Sports Illustrated:
     CNN/SI" ("CNN/Sports Illustrated," CNN, 12/12).
          ROUND-UP: In Chicago, Michael Hirsley: "There's no more
     waiting for the other show to drop.  CNN/SI now has joined
     ESPNEWS in the 24-hour sports show business so the battle of
     round-the-clock sports-news programming giants finally is
     engaged head-to-head" (CHICAGO TRIBUNE, 12/13).  An AP
     report in the K.C. STAR notes "speculation" in the industry
     is that many cable systems were waiting until both ESPNEWS
     and CNN/SI were available, "creating a more competitive
     situation before adding them on" (AP/K.C. STAR, 12/13).     
     Time Warner Vice Chair Ted Turner, on the launch of CNN/SI:
     "We're going to be the best video sports service that the
     world has ever seen. ... We're the best; we're going to be
     the best at this" (CNN, 12/12).

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