NCAA LIKES ITS HOST: RE-UPS WITH MARKETING ARM
The NCAA has finalized an agreement with Lexington, KY-
& Dallas, TX-based Host Communications covering exclusive
marketing programs through 2002. Host will pay the NCAA a
minimum of $75M over the period for the exclusive rights to
NCAA corporate partners' promotional licensing marks,
championship radio broadcasts, as well as publication and
distribution of championship event programs and associated
materials. In addition, Host will exclusively market NCAA
fan festivals run in conjunction with championship events.
This agreement continues a 22-year relationship between the
NCAA and Host (NCAA).