MLS PUTS AD AGENCIES IN ACCOUNT SHOOT-OUT

          MLS is holding its first ad agency review since
     completing the move of corporate offices from L.A. to New
     York City, according to Terry Lefton in BRANDWEEK.  Agencies
     involved include NY's Young & Rubicam, FCB/Leber Katz and
     McCann-Erickson, with an agency for the estimated $2M
     account "expected" to be named in January.  While lacking
     details, MLS officials said that the assignment was to
     create ads that would build a TV viewership and "sell the
     league's top stars."  MLS Senior VP/Corporate Marketing
     Randy Bernstein: "We aren't asking for full-blown
     presentations.  We are looking for creative brand-building
     ideas" (BRANDWEEK, 12/9 issue).
          KRAFT IN THE FOLD: BRANDWEEK'S Lefton also notes MLS
     has signed Kraft as its 25th corporate affiliate.  The
     company, "per a three-year sponsorship," will use MLS in the
     planned '97 relaunch of Tang drink (BRANDWEEK, 12/9 issue).