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Volume 24 No. 113

Sports Media

     Frazier King Media has formed Frazier King Merchandising to
purchase Liberty Sports' Prime Sports Merchandising. This
business, which will operate under the names Prime Sports and
Prime Sports Fan Fair, currently has 21 company-owned stores and
49 franchise locations across the U.S.  Prime Sports
Merchandising President Joe King:  "Our mission is to continue to
provide quality, licensed, sports-related products to the general
public at reasonable prices, while optimizing the growth of
earnings and value for our shareholders."  Frazier King COO Ed
Frazier: "Our television advertising contract with Fox Sports Net
and relationships with Prime Sports Radio will yield additional
marketing opportunities for our stores" (Frazier King).

     Fox Sports' Vince Wladika says Fox's World Series ads are
90% sold.  Wladika: "Fox is in good shape for Games 1 through 5,
and there are availabilities for 6 and 7, which is normal."  USA
TODAY's Rudy Martzke reports Fox sold some 30-second spots at
$300,000 and some at $275,000.  It is now receiving $250,000 for
a 30-second spot (USA TODAY, 10/17). ....Comcast opened its first
technology mall showcase store in King of Prussia Mall in PA.
Comcast President Brian Roberts said the "store of the future"
will mainly sell "cellular phones," but consumers can also buy
76ers and Flyers tickets (PHILADELPHIA DAILY NEWS, 10/17).

     TNT premieres "Football America" tomorrow at 8:00pm ET.  The
new, two-hour, documentary focuses on the game of football at the
grassroots level and is produced by NFL Films and narrated by
actor James Coburn.  NFL Properties and Turner Publishing also
joined to publish "Football America," a 256-page book with more
than 300 photos.  It is written by Phil Barber and Ray Didinger
with a foreword by Don Shula (NFL).  The WALL STREET JOURNAL's
Barbara Phillips calls TV's "Football America" a "magnificently
photographed documentary" (WALL STREET JOURNAL, 10/17).  In
Baltimore, Milton Kent calls the "wonderful documentary" proof
that "the purity of the sport survives despite our attempt to
hype it beyond recognition" (Baltimore SUN, 10/17).  CABLE
WORLD's Alan Breznick writes, "When it's not preaching the NFL
Films gospel, 'Football America' is an interesting program. ... A
huge amount of work clearly went into this project.  It's too bad
that NFL Films and TNT are so intent on inspiring us to love
football as much as they do.  Without such blinders on, the
special might really be special" (CABLE WORLD, 10/14 issue).

     Preliminary overnight ratings from Nielsen Sports Marketing
for Fox's NLCS Braves/Cards Game 6. Since these numbers are
preliminary, they may not match later numbers from networks or
other news outlets. Fox announced an overnight of 13.2/20 with a
48.5/62 in Atlanta, 46.1/61 in St. Louis and 13.3/18 in New York
(THE DAILY).
     MARKET           RTG/SHR      MARKET           RTG/SHR
     ATLANTA         47.3/61       MILWAUKEE        9.7/15
     BALTIMORE       10.5/17       MINNEAPOLIS      9.0/15
     BOSTON          13.0/18       NEW YORK        12.9/18
     CHICAGO          9.7/15       ORLANDO         12.6/19
     CINCINNATI      10.8/16       PORTLAND         9.2/16
     CLEVELAND       17.3/26  PHILADELPHIA     9.9/14
     COLUMBUS         9.3/14       PITTSBURGH       7.6/11
     CHARLOTTE       18.6/28       PHOENIX          7.5/14
     WASHINGTON      12.1/18       SAN ANTONIO      9.6/15
     DETROIT         10.4/16       SAN DIEGO        9.2/16
     DALLAS          12.0/17       SEATTLE          9.9/19
     DENVER           9.2/15       SAN FRANCISCO    9.8/18
     HOUSTON         12.1/18       ST. LOUIS       45.0/61
     HARTFORD        10.6/16       SACRAMENTO       8.3/15
     INDIANAPOLIS     9.1/14       TAMPA           12.1/18
     KANSAS CITY     11.5/18       WEST PALM        9.4/14
     LOS ANGELES     10.9/19       CROSS MARKET    12.9/20
     MIAMI           13.8/19

     TCI is still in negotiations with SportsChannel Florida to
carry the channel along with its coverage of the Panthers,
according to Barry Jackson of the MIAMI HERALD.  TCI's 330,000
South Florida subscribers have not been able to view Panthers'
games on SportsChannel.  The Panthers play the Avalanche tonight,
and while both ESPN2 and SportsChannel carry the game, many South
Florida residents won't be able to see it.  ESPN2 will be blacked
out because of NHL rules (MIAMI HERALD, 10/17)....The lack of TV
coverage for seven of the NHL Kings' first nine road games is due
to scheduling choices made by Prime Ticket, not the team's
decision, according to Kings' officials.  Kings Dir of PR Nick
Salata: "It was Prime's choice.  People ask us why there are less
games on TV and its just that Prime has more product" (L.A.
TIMES, 10/16). ...With the case between the NBA and WGN pending,
WGN will air movies and other programming to cable viewers
outside Chicago for its 35 Bulls games, while local viewers will
get the games (INSIDE MEDIA ONLINE, 10/17).