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Volume 24 No. 113
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AHL AND ANHEUSER-BUSCH EXTEND MARKETING PARTNERSHIP

     The AHL and Anheuser-Busch extended their current marketing
arrangement for one year.  Under the deal, Bud Ice is named the
"Official Beer of the AHL."  The partnership will be based on a
variety of marketing activities, including ads, retail promos and
merchandising elements.  The Bud Ice/AHL marketing plan in the
U.S. will feature AHL-specific TV ads, team-specific TV ads and
individual team sponsorship in a majority of AHL cities.  In
addition, supermarkets, convenience stores, bars and restaurants
will display Bud Ice AHL schedules, posters and branded
merchandise.  A-B will also be an official sponsor of the '97 AHL
All-Star Classic in St. John, New Brunswick.  Under the Bud/Bud
Light brands, A-B will have a media presence and through in-ice
and dasherboard signage (AHL).