Menu
Sponsorships Advertising Marketing

COCA-COLA PUSHES INTO THE "RED ZONE" WITH NFL PROMO

     The Coca-Cola NFL Red Zone promotion gives fans a chance to
win a lifetime of all-expenses paid trips to the Super Bowl.  The
grand prize will be awarded to finalists from a random drawing of
those who match their Coca-Cola NFL Red Zone number -- found
under the red cap or red tab on specially-marked Coke bottles and
cans -- with the total points scored from the Red Zone (the area
between the goal line and the 20-yard line) during select ABC
"Monday Night Football" games.  Six first prize winners get a
trip to Super Bowl XXXI in New Orleans, and other prizes include
6,000 NFL team Starter jackets.
     DETAILS: The promo runs from September 30-November 6.  The
first prize drawing takes place on or about January 8, 1997,
while the grand prize drawing will take place at Super Bowl XXXI.
The promo will be supported by national TV and print and local
radio.  In addition, starting September 27, a 75-second "Coca-
Cola Presents the NFL Red Zone," will air on more than 9,000
movie screens across the country (Coca-Cola).  The company won't
disclose what they are spending, but marketing execs estimate
$45M, including $10M in TV spots and other ad media (ATLANTA
CONSTITUTION, 9/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/09/18/Sponsorships-Advertising-Marketing/COCA-COLA-PUSHES-INTO-THE-RED-ZONE-WITH-NFL-PROMO.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/09/18/Sponsorships-Advertising-Marketing/COCA-COLA-PUSHES-INTO-THE-RED-ZONE-WITH-NFL-PROMO.aspx

CLOSE