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Volume 24 No. 117

Sports Media

     The NBA's "longstanding legal fight" over how many Bulls
games can be telecast on WGN is "essentially back to Square One,"
according to Matt O'Connor of the CHICAGO TRIBUNE.  O'Connor: "In
a victory Tuesday for the NBA, a federal appeals court threw out
a lower court decision that had allowed telecasts of 30 games on
the superstation in each of the last two seasons.  The lower
court also held the NBA's proposed fee for the telecasts to be
excessive."  A three-judge panel of the 7th Circuit Court of
Appeals ruled the lower court decision "legally flawed and
ordered the case returned to a federal judge."  The court wrote,
"With apologies to both sides, we conclude that they must suffer
through still more litigation."  Despite the ruling, an
attorney's for the Bulls and WGN said the superstation would
still be able to telecast 25 Bulls games this season, but the NBA
"disputes that" and cited the closing sentence of Tuesday's
decision that the Bulls and WGN "must respect" limitations of
both the NBA and its contract with NBC on the maximum number of
superstation telecasts (CHICAGO TRIBUNE, 9/11). NBA Exec VP
Jeffrey Mishkin, said the league was "pleased that the Court of
Appeals has vacated the trial court's decision limiting the
League's exclusive right to sell games in the national
marketplace" (NBA).

     NBC, US West and GolfData announced that US West and Golf
Digest have become equity partners in "," the NBC and
GolfData Corp. World Wide Web site.  US West will purchase up to
a 15% share of the site, while Golf Digest will receive a five
percent share in exchange for exclusive rights to Golf Digest
content (NBC).
     INTERZINE ON LAND: Interzine Productions acquired the
GolfAmerica course directory and launched in
conjunction with its current iGolf site on the World Wide Web. features more than 16,000 golf courses from around
the world and Interzine will continue licensing the directory and
selling related CD-ROM's, software and books (AD AGE ONLINE,

     Classic Sports Network has entered into an expanded
distribution agreement with Cox Communications that could
ultimately add "more than one million subscribers for the
network."  Under the deal, Cox will begin a broader roll-out of
the network in October beyond current Cox systems in AZ, NE, OH,
and CT (Classic Sports Network)....ESPN and ESPN2 have announced
their schedules for the '96-97 NHL season.  ESPN will televise 26
regular season games, beginning October 4 with the Avalanche-
Blues.  ESPN2 will show up to 78 regular season contests,
beginning October 6 with Wayne Gretzky's Ranger debut against the
Panthers (ESPN). ..ESPNEWS chief Vince Doria says the channel,
scheduled for launch November 1, plans to spend more time on
breaking news stories and cover topics that "don't get enough
attention on 'SportsCenter,' such as the business of sports,
sports technology, women's sports and high school sports"
(ELECTRONIC MEDIA, 9/9 issue).

     The Men's U.S. Open final earned a 6.1 rating and 11 share,
making it the highest-rated Men's final since '90.  A rain delay
pushed the match into the "highly coveted" "60 Minutes'" time
slot....The Eagles-Packers game Monday night on ABC drew a 15.8
rating (Michael Hiestand, USA TODAY, 9/11)....In Baltimore,
Milton Kent writes the Orioles and Ravens are cutting into each
other's local ratings.  The Ravens-Steelers game Sunday drew a
local rating of 16.6/36, down from the 18.9/48 of the opening
week.  But "one need look no further than Camden Yards for an
explanation" as the Orioles-Tigers game drew an over-the-air
equivalent of a 4.8/10 on RSN HTS (Baltimore SUN, 9/11).  In
Cleveland, the Ravens-Steelers game in Cleveland drew a 15.1/33
share, down from a 16/44 in week one.  WKYC-NBC officials
attribute the drop to competition from the Indians-Mariners game
on SportsChannel (Cleveland PLAIN DEALER, 9/10).

     If you were not able to make to Las Vegas' Sands Expo and
Convention Center for the PGA Int'l Golf Show this week, the PGA
of America's web site offers you the chance to participate via
the Internet.  PGA Online, http://www.pga, offers a
link to a special PGA Int'l Golf Show site via an easily
identifiable "Golf Show" icon.  Once accessed, web browsers can
choose among such links as "Press Room," "PGA TV," "Expo People,"
"Celebrity Sightings," and "Sign the Guest Book."  "Press Room"
offers PGA press releases, exhibitor press releases, new product
announcements, and PGA Show news.  Browsers can access
information from these sites which is categorized by the
different days of the Show.  "PGA TV" provides a video feed of
new product announcements, golf trends and sights from the floor.
Taylor Made is the official Cybercast sponsor, and a special link
to "Taylor Made Golf Show News" is available on the "Golf Show"
home page.  "Expo People" offers photos from the event, while
"Celebrity Sightings" shows well-known golf fans in attendance.
Rock legend/golf guru Alice Cooper was featured yesterday (THE