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Volume 24 No. 115

Sponsorships Advertising Marketing

     Starter has introduced a new series of TV spots with Emmitt
Smith and Cal Ripken, Jr.  The 30-second spots, produced by Tool
of North America, are set in Starter's "futuristic state-of-the-
art" research lab with "athlete technicians" testing and
inspecting Starter garments.  The Smith spot began airing
nationally last week and the Ripken spot, currently seen
regionally, will air nationally during the World Series

     Steven Kaye's "On Money" column in U.S. NEWS & WORLD REPORT
surveys analyst opinions on publicly traded sports stocks.  San
Francisco-based GMC/Seneca Capital Management Managing Dir Eric
Munson "likes the outlook" for Ackerley Communications, the
publicly traded media company that owns the Sonics.  At its
recent price of $28/share, it has gained nearly 83% this year,
but Munson thinks it can still grow.  Bramwell Growth Fund
Manager Elizabeth Bramwell "likes Nike," as she feels with the
moves into apparel and growth in foreign sales, earnings could go
up by a third next year, and another 20% in '98.  She also "holds
Oakley," noting earnings could go up 25% annually over the next
three years.  S&P's "Outlook" Editor Arnold Kaufman thinks Sports
Authority will "keep growing" by buying smaller stores, and
Callaway Golf could exceed annual sales growth of 20% over the
next few years as it moves into the golf ball business.  Legg
Mason Total Return fund Co-Manager Bill Miller notes National
Golf Properties, the only real estate investment trust that
specializes in golf courses.  National Golf's "high dividend
yield, currently 6 percent, is a major draw" (U.S. NEWS & WORLD
REPORT, 9/16 issue).

     Komercni Banka, a Czech Republic bank, has signed a five-
year, multi-million dollar title sponsorship with the Federation
Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes,
"There is nobody on hand to buy it, but the Tigers are selling
merchandise at their pro shops around Tiger Stadium at a 50-
percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this
morning's WALL STREET JOURNAL, deputy editor Max Boot writes on
proposed FDA regulations on tobacco advertising: "It's hard to
believe kids will be better off if the Marlboro Grand Prix is
reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL,

     NBC Sports and Sears will offer the chance to win an all-
expense paid trip for two to the NBA Conference Finals and the
NBA Finals through the "Two for Two Championship Sweepstakes."
This promo utilizes the "NBA on NBC" theme, and is part of an
effort by NBA Sports and Sears to further develop elements of the
"NBC Sports Presents Shops" in Sears' 800 stores.  To support the
"Two for Two" program, Sears will provide sweepstakes-specific
POP materials and a full page will be devoted to NBC Sports'
merchandise and the sweepstakes in the Sears ad circular during
the week of September 29.  The program also get TV exposure
during NBC Sports programming and NBC's weekday daytime
programming.  The promo runs from September 29-October 27 (NBA).

     Spyder Active Sports has signed a licensing agreement with
Lantis Eyewear.  The agreement, initiated by Spyder's licensing
agent, IMG, gives Lantis the exclusive worldwide license to
design, manufacture and distribute a line of sport specific
sunglasses, ski goggles, and prescription and non-prescription
Spyder-endorsed eyewear.  Spyder will collaborate with Lantis on
the designs, model names, and advertising for the new line.
Design and marketing strategies will be presented to retailers at
the Ski Industries of America annual trade show in March with the
Spyder Eyewear line hitting retail in fall '97.  Lantis presently
designs, manufactures and distributes eyewear for, among others,
Donna Karan and DKNY, and Reebok (Spyder).