FAVRE FIRST ON THE CLIENT ROSTER AT SPORTS MARKETING GROUP

     Wisconsin Sports Authority President Joe Sweeney has formed
Sports Marketing Group and signed the Packers Brett Favre as the
firm's first client, according to the MILWAUKEE JOURNAL SENTINEL.
Favre's agent, attorney James "Bus" Cook, said he had been trying
to secure endorsement opportunities for Favre, but Favre's
admission to painkiller dependence put things on the "back
burner."  Because of that,  Cook said he and Favre decided they
would do better with a local sports marketer.  Sweeney admits
their effort to market Favre was slow in starting, and many
companies said their ad budgets were already set for the year.
Sweeney said Favre's drug admission "tainted him a bit," but his
acknowledgement and treatment "should help" in finding
endorsements (Doris Hajewski, MILWAUKEE JOURNAL SENTINEL, 8/23).