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Volume 24 No. 115
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     Valvoline doubles its media spending to around $10M on its
college football campaign, "anchored by the debut" of the
Valvoline Halftime '96 show on ABC-TV.  Valvoline, with agency
Bozell Worldwide, New York, outbid Burger King to win the five-
year deal to sponsor the show....Burger King will again run its
college football promo, donating $1M in scholarships to college
athletes and asking fans to nominate their favorite teams. It
will have a season-long ad-buy on ABC, getting four ads per game
plus scoring updates.  ISI in East Rutherford, NJ, handles
(BRANDWEEK, 8/19 issue). ....ABC's college football play-by-play
announcer Keith Jackson, said "Greed is running the bus" in the
game and in selecting a national champion.  Jackson: "The college
football people have decided they're going to get every nickel
they can get" (PHILADELPHIA INQUIRER, 8/20)....An extension of
the Rose Bowl's contract with the Big Ten and Pac-10 has drawn
objections from the Big East and the new Big 12, which had hoped
to eliminate such tie-ins in 2002.  The Big Ten and Pac-12 are
tied to the Rose Bowl through 2005, and Big 12 officials have
"intimated" that the six-league, four-bowl arrangement designed
to ensure the No. 1 and No. 2-ranked teams start meeting after
the '98 season could "unravel" (Steve Wieberg, USA TODAY, 8/21).