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LIBERTY SPORTS EXECS DEPART TO OPEN OWN FIRM

     Liberty Sports President & CEO Ed Frazier and COO Joe King
have decided to leave the company to form Frazier King Media, a
holding company that seeks to develop media assets, according to
ELECTRONIC MEDIA.  The pair departs in the wake of Liberty's
merger with Fox, but they have signed a multi-year contract to
advise Fox Sports Net on sports rights and other businesses.  The
new company will be based in Dallas (Wayne Walley, ELECTRONIC
MEDIA, 8/12 issue).
     FOX NOTES:  A Fox source tells GOLFWEEK that once Fox Sports
Net and the Fox news channel "have been squared away," management
changes are likely at The Golf Channel, where Fox just bought a
33% stake (GOLFWEEK, 8/10 issue).... The Fox Sports Net broadcast
deal with Raycom for Pac-10 and Big 12 games is examined by
BROADCASTING & CABLE.  Lynette Rice notes "barter deals with
domestic broadcasters will help boost exposure of the conference
teams and, more important, the Fox Sports brand name" (B&C, 8/12
issue).... For the season, Fox's MLB telecasts are averaging a
2.8 rating, down 18% from CBS coverage in '93 (USA TODAY, 8/13).

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