Sponsorships Advertising Marketing

GOLFWATCH TO START AN HOV LANE AT PGA TOUR EVENTS

7.26.1996

     Starting in '97 at the Nissan Open, seven PGA Tour events
will employ a new hospitality plan, conceived by Jack Vickers,
founder of the Tour's Sprint Int'l.  GolfWatch will provide
relief for fans jockeying for position behind the gallery ropes.
It will make a "special lane" for a limited number of fans, and
"in addition to a special, unobstructed path inside the ropes,
patrons will also be provided with exclusive viewing areas beside
each green hospitality [area] and an on-course concierge, plus
other extras."  The service is aimed "primarily at corporate
clients," and GolfWatch plans to charge 1,500 a piece ("Inside
Golf," SI, 7/29).

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