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NEWS & NOTES FROM BRANDWEEK: REVERSING A TREND?

     Attempting to "capitalize" on Pro Player's reversible jacket
success of last year, Reebok used the NSGA show to introduce a
jacket with a team logo on one side and their logo on the other.
Starter will also have reversible pieces, including an NHL jersey
with home and away colors.  Pro Player will market a "reversible
soft baseball cap and one of its fall spots will be dedicated to
reversibles" (Terry Lefton, BRANDWEEK, 7/22 issue)....Logo
Athletic will increase its media budget from $10M to $12M,
including spots with Troy Aikman, Dan Marino and John Elway.  One
is "an image ad designed to reposition Aikman."  Logo President
Tom Shine:  "He doesn't want to be known as the kind of Cowboy
who stands in manure anymore."  Buys include NFL coverage,
including ESPN/TNT and NFL Sunday Ticket (BRANDWEEK, 7/22).
     NEWS & NOTES: Chrysler will have its '97 Dodge Dakota pickup
in the "starring role" in its NHL sponsorship program, according
to BRANDWEEK's Steve Gelsi.  Dodge will advertise on fX's World
Cup of Hockey coverage and also feature the truck in the NHL's
Breakout Tour and the NHL All-Star Game.  Dodge is expected to
spend $20M to "relaunch the vehicle." ... Previewing the '97
athletic shoe market, Matthew Grimm notes the "wars have cooled
into a game of catch-up in which shelf space, not media spending
and creative edge, is the playing field."  Fila is seen as a
"comer," as its brand-image campaign has positioned it as the
more fun, graceful, stylish brand" (BRANDWEEK, 7/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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