CNN/SI'S MARKET RESEARCH: NO ANNOYING DINNER CALLS?
Sports Illustrated subscribers will be able to express
interest in CNN/SI via a reader response card inserted in an
issue of the magazine in late summer or early fall. Completed
cards will be returned to Turner Network Sales in Atlanta.
Turner Sales Marketing Manager Anne Carpenter: "We see this as a
viable option to show the interest in the network to cable
operators while not having them inundated by phone calls and
subscriber mail." SI Dir of Consumer Marketing John Squires:
"We think this is a valuable way to tap into the potential CNN/SI
audience." The 24-hour sports news network is scheduled for
launch in December (CNN/SI).