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Volume 24 No. 159

Sports Media

     Sports Illustrated subscribers will be able to express
interest in CNN/SI via a reader response card inserted in an
issue of the magazine in late summer or early fall.  Completed
cards will be returned to Turner Network Sales in Atlanta.
Turner Sales Marketing Manager Anne Carpenter:  "We see this as a
viable option to show the interest in the network to cable
operators while not having them inundated by phone calls and
subscriber mail."  SI Dir of Consumer Marketing John Squires:
"We think this is a valuable way to tap into the potential CNN/SI
audience."  The 24-hour sports news network is scheduled for
launch in December (CNN/SI).

     GOLFWEEK's Dave Shedloski reports a deal is nearly finalized
for the Compaq World Putting Championship by Dave Pelz to be
televised on ESPN in a series of six shows over four hours.  Walt
Disney World is among the possible sites (GOLFWEEK, 7/20)....The
Wisconsin Sports Network, owned and operated by Group W Sports
Marketing, can now be seen in nearly 350,000 homes
(GWSM)....GolfWeb has set up a page for British Open Champion Tom
Lehman, where readers can send a personal congratulations through
e-mail.  The site is located at  GolfWeb broke its
all-time record July 19 with more than 1.75 million hits
(GolfWeb)....Dennis Rodman made a two-hour appearance hawking
Bulls paraphernalia on Home Shopping Network last week.  Rodman,
on NBA free agency:  "This league is going to be in trouble in
two years" (ST. PETE  TIMES, 7/22)....Media General is buying
Park Acquisitions, parent of the media conglomerate Park
Communications for $710M in cash.  Park owns 10 network
affiliated TV stations, 28 daily newspapers and 82 weekly
newspapers ("NBR," PBS, 7/22).  The deal will "greatly expand the
media company's presence in the Southeast" (WASHINGTON POST,

     A New York judge has issued a temporary restraining order
that prevents MSG Network from blacking out Yankee games and
other programming to 70,000 cable subscribers in Brookhaven and
330,000 others in Westchester County and NJ. MSG said they have
been in negotiations with TCI over a new cable contract, but that
talks "have not been productive."   The dispute centers on
subscriber rates involving cable operator Satellite Services,
Inc., a TCI subsidiary, and sources say it "could eventually
result in MSG moving from basic cable to a paid tier."
Cablevision subscribers would not be affected (Steve Zipay,
NEWSDAY, 7/23).