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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Lee Sport in August will break a $1.5M, eight market ad
campaign for their Genuine Casualwear, which bears NFL logos.  By
the "holiday season," Lee Sport will debut NHL and NBA team
khakis.  Next spring will bring MLB apparel, leading into a
bigger national launch in fall '97 (BRANDWEEK, 7/8
issue).....Belleville, IL-based Game Face Sports Int'l is
profiled in the ST. LOUIS POST-DISPATCH.  The brand is available
in stores in the U.S., the Virgin Islands, and South Africa, and
is endorsed, for free, by athletes like Mets OF Lance Johnson,
Reds OF Eric Davis, and Orioles 2B Roberto Alomar.  Players like
Braves OF David Justice and Mariners OF Ken Griffey Jr. also wear
the clothing, but can't endorse it due to existing contracts (ST.
LOUIS POST-DISPATCH, 7/12)....Dennis Rodman is reportedly doing a
cameo of himself in the new Robert Townsend film "B.A.P.s."
(CHICAGO TRIBUNE, 7/12).... BRANDWEEK's Marla Matzer interviews
Ticketmaster President and CEO Fred Rosen in this week's issue
(BRANDWEEK, 7/8 issue)....The N.Y. TIMES' Ira Berkow looks at
Michael Jordan's relationship with Nike in light of recent
sweatshop allegations against the shoemaker (N.Y. TIMES, 7/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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