Menu
Sponsorships Advertising Marketing

IF YOU CAN'T SAY SOMETHING NICE: WISC. REEBOK DEAL ALTERED

     The Univ. of WI-Madison and Reebok agreed to eliminate a
"controversial" portion of their multimillion-dollar outfitting
contract regarding free speech, according to the MILWAUKEE
JOURNAL SENTINEL.  The "no-disparagement" clause had prohibited
the university from issuing any negative statements about Reebok.
It also called for UW officials to respond quickly to its
employees' criticism of Reebok.  In a prepared statement, UW
Chancellor David Ward said, "We initiated this action to relieve
any anxiety and eliminate any misunderstanding about this aspect
of the contract.  This language applied to official university
statements and ... was never intended to abridge First Amendment
rights."  Ward said UW approached Reebok about eliminating the
clause, and company officials agreed to the change.  The removal
of the clause does not guarantee the end of the Reebok
"controversy."  The WI Attorney General's office is reviewing a
separate request by the JOURNAL SENTINEL, which has raised
questions about the legality of the deal's approval process.
Reebok and the university have tentatively agreed to five-year
outfitting deal worth $7.9M  (Tom Vanden Brook, MILWAUKEE JOURNAL
SENTINEL, 6/28).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/28/Sponsorships-Advertising-Marketing/IF-YOU-CANT-SAY-SOMETHING-NICE-WISC-REEBOK-DEAL-ALTERED.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/28/Sponsorships-Advertising-Marketing/IF-YOU-CANT-SAY-SOMETHING-NICE-WISC-REEBOK-DEAL-ALTERED.aspx

CLOSE