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Volume 24 No. 156

Sponsorships Advertising Marketing

     The NFL has signed to help sponsor the July 4 Meadville, PA-
based "Friendship Bowl," the first-ever youth football games
between American and Russian children.  The NFL will donate the
"Friendship Bowl" jerseys, footballs for each of the players, and
autographed memorabilia.  NFL Films will have a film crew in
Meadville from July 2-4.  Teams from the Meadville "Little
Gridders" and the Moscow-based Children's League of American
Football (CLAF) will play a pair of games at Allegheny College's
Robertson Field.  Players ages 10-15 compete in the contests
which are being staged by Friendship Through Football Inc., a
nonprofit organization founded to assist the CLAF in the
development of youth football in Russia (Allegheny College).

     The Univ. of WI-Madison and Reebok agreed to eliminate a
"controversial" portion of their multimillion-dollar outfitting
contract regarding free speech, according to the MILWAUKEE
JOURNAL SENTINEL.  The "no-disparagement" clause had prohibited
the university from issuing any negative statements about Reebok.
It also called for UW officials to respond quickly to its
employees' criticism of Reebok.  In a prepared statement, UW
Chancellor David Ward said, "We initiated this action to relieve
any anxiety and eliminate any misunderstanding about this aspect
of the contract.  This language applied to official university
statements and ... was never intended to abridge First Amendment
rights."  Ward said UW approached Reebok about eliminating the
clause, and company officials agreed to the change.  The removal
of the clause does not guarantee the end of the Reebok
"controversy."  The WI Attorney General's office is reviewing a
separate request by the JOURNAL SENTINEL, which has raised
questions about the legality of the deal's approval process.
Reebok and the university have tentatively agreed to five-year
outfitting deal worth $7.9M  (Tom Vanden Brook, MILWAUKEE JOURNAL
SENTINEL, 6/28).

     Anheuser-Busch Cos. expects to report a double-digit gain in
profit per share for the second quarter, according to CFO W.
Randolph Baker (ST. LOUIS POST-DISPATCH, 6/28). ...ITT Corp. will
partner with Planet Hollywood Int'l to build casinos in Las
Vegas, Atlantic City, and "perhaps elsewhere" (WALL STREET
JOURNAL, 6/28)....Shaquille O'Neal is starting a new record label
called Twism (CHICAGO TRIBUNE, 6/28)....PGA TOUR Shops, owned and
operated by The Paradies Shops under license from the PGA Tour,
have opened three new airport locations -- Vancouver, Reno/Tahoe,
and Las Vegas McCarran (PGA TOUR Licensing)....Renault will "pull
out" of Formula One racing at the end of the '97 season when its
contracts with Williams and Benetton expire (NAT'L SPEED SPORT
NEWS, 6/26 issue)....Nike has presented a check for $10,000 to
Bobby Plump, President of "Friends of Hoosier Hysteria."  The
contribution will help the group challenge the Indiana High
School Athletic Association's change in playoff structure (USA
TODAY, 6/28)....John Salley wore a t-shirt on "Up Close" reading
"Funkee Undee," which Salley says, "is the newest, most happening
underwear line that's about to hit in 1997.  Dennis Rodman is
gonna push it out.  The next best thing to being nude for Dennis
is wearing Funkees" ("Up Close," ESPN, 6/27)....Following up on
yesterday's DAILY, each of the 32 Volvo retailers participating
in the "1996 Volvo Hole In One Charity Challenge" will provide a
new Volvo as a hole-in-one prize to three local charity golf
tournaments this summer.

     The SGMA's Baseball & Softball Council announced a
partnership with USA Baseball for a promotion to enhance the
image of the game.  Entitled "127 Reasons to Love Baseball," the
national sweepstakes invites children to submit their reasons for
loving baseball for the chance to win one of 127 prizes,
including the grand prize of a trip for two to Spring Training in
'97.  USA Baseball is donating the first prize -- an Olympic
Baseball package including an official U.S. Olympic Games team
jersey, bat, and autographed ball.  The sweepstakes is open to
children 16 and under (SGMA).
     COOPERSTOWN: Cooperstown, NY, and the National Baseball Hall
of Fame and Museum are featured in a front page story in the N.Y.
TIMES' "Weekend" section.  Bruce Weber writes, "And though
there's more to Cooperstown than baseball, baseball is in the
air, and if not right in front of you, then around every curve"
(N.Y. TIMES, 6/28).

     The Harlem Globetrotters and Reebok Int'l have entered into
a "global marketing partnership" which begins this summer when
the Globetrotters begin their international tour.  According to
Globetrotters Chair & Owner Mannie Jackson, Reebok will supply
basketball footwear and uniforms to be worn by the Globetrotters
and their traveling team opponents. Jackson said the
Globetrotters "embrace Reebok's brand positioning of 'preparation
and winning,'" adding the team will help Reebok deliver that
message to fans "across a variety of cultures" (Reebok).

     CNN examined QB-turned-businessman Fran Tarkenton in last
night's edition of "The Competitive Edge."  According to CNN's
John Metaxes, Tarkenton is "keeping up the pace in the business
world," starting 10 businesses and giving 16 speeches a year to
corporate audiences, appearances which earn Tarkenton close to
$1M a year by themselves.  Tarkenton is trying to "beat corporate
America to the punch in providing goods and services to a growing
league of small businesses."  His aim is to help small businesses
through the "intricacies of conducting commerce via computer."
One Tarkenton "blemish" is a company called Knowledgewear that
earned Tarkenton $40M but later "stumbled after the technology
didn't pan out" ("Moneyline," CNN, 6/27).

     Consulting, marketing and booking executives Frank Roach and
Sunny Rubenstein have announced the formation of "TourVen, Inc. -
- Solutions for Tours and Venues."  The company, based in
Burbank, CA, will serve as management and marketing consultants
to touring attractions, venues and other sports and entertainment
entities.  TourVen is in negotiations to form consulting
relationships with ticket marketers, sports teams and special
events (TourVen).