MARKETPLACE ROUND-UP

     Eastman & Beaudine, Inc. has been selected to handle the
search for a new AD for the Univ. of Oklahoma (Eastman &
Beaudine, Inc.)....Pepsi has canceled the last phase of media
buying on its six-month, $125M "Pepsi Stuff" marketing campaign
because too many consumers are claiming prizes (WALL STREET
JOURNAL, 6/27)....Former Bears coach and NBC analyst Mike Ditka
has signed on as a spokesperson for IKON Office Solutions
(CHICAGO TRIBUNE, 6/27)....The WI state Attorney General is
reviewing the Univ. of Wisconsin's proposed $7.9M contract with
Reebok after questions were  raised about the approval process
(MILWAUKEE JOURNAL SENTINEL, 6/25)....Rawlings Sporting Goods Co.
has announced that profits jumped 113% for the quarter ended May
31, and revenue was up 13% (ST. LOUIS POST-DISPATCH,
6/25)....David Barboza writes in his N.Y. TIMES "Advertising"
column that Mountain Dew's promotion offering pagers with
advertising messages has "angered children's advocates who see it
as a new form of manipulation" (N.Y. TIMES, 6/27).