Wieden & Kennedy's "This is SportsCenter" ad with Spinal
Tap's Michael McKean composing the "SportsCenter" theme was named
"Best of Show" for AD AGE's Best Awards. The spot also won the
entertainment category. Fila Footwear USA's "Mantis," by
FCB/Leber Katz Partners/Charlex, won the apparel category (AD
AGE, 5/27 issue)....INSIDE MEDIA notes the Colombian Coffee
Federation is close to becoming a worldwide sponsor of the Corel
WTA Tour (Brockinton & Reynolds, INSIDE MEDIA, 5/29)....Santa
Barbara, CA-based Big Dog sportswear and Glenn Rosinson have
settled their lawsuit regarding the use of the phrase "Big Dog."
Robinson has agreed not to sell products using the phrase, but
will be allowed to endorse products as Glenn "Big Dog" Robinson
(SGB, 5/96 issue)....QVC has won NFL Properties' '95 Golden
Helmet Award for posting a 63% increase in sales of NFL
merchandise in the past year (CABLE WORLD, 5/27 issue).... Philip
Morris is profiled in NATIONAL SPEED SPORT NEWS under the header,
"Master Of Doing Race Marketing the Right Way" (NSSN, 5/22
issue)....As a tie-in promotion to the Dennis Rodman Comfort Inn
TV spots, the hotel chain will distribute "Satisfaction
Guaranteed" temporary tattoos during June (AD AGE ONLINE,
5/30)....Dick's Clothing and Sporting Goods last week began a
review for its $20M broadcast and newspaper account (ADWEEK, 5/20
issue)....The BOSTON GLOBE's Chris Reidy notes Reebok sees the
Olympics as an "opportunity" to gain on Nike, which may spend
$35M on marketing over the next few months. Reebok said it will
spend $20M on Olympic airtime alone (BOSTON GLOBE,
5/30)....Worldwide Tournaments Inc. President Yale Stogel has
announced a partnership with Seattle-based National Mobile
Television to offer concept development, expanded corporate
sponsorship sales, complete TV production and distribution, as
well as marketing and promotional support to new and established
sports and event properties (WTI)....AD AGE's Jeff Jensen notes
the NFL's fall free-standing insert program is a "key element" in
the league's "Game Day" branding campaign, and by using NBC's
"Single Guy," the league hopes to appeal to a wider audience than
the "typical male, football-loving fan" (AD AGE, 5/27
issue)....The IAAF is "shopping" for a sponsor for its Grand Prix
circuit, with Nike possible (USA TODAY, 5/30).
