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Volume 24 No. 156
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TAYLOR MADE NAMES NEW PRESIDENT AND CEO

     Taylor Made Golf promoted George Montgomery as its new
President & CEO, replacing Charles Yash who left to help form the
Callaway Ball Co.  Montgomery joined Taylor Made as VP of
Marketing three and half years ago and was a "driving force"
behind the launch of Taylor Made's Burner Bubble metal woods in
'95.  This year, he was "instrumental" in introducing the Burner
Bubble irons and Titanium Bubble line (Kathy Day, North County,
CA, TIMES, 5/23).