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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     VitroRobertson, San Diego, starts its campaign for Asics
shoes with the positioning strategy:  people buy shoes for
performance.  A series of eleven print ads for Asics Tiger starts
in July (BRANDWEEK, 5/27)....NBC and the NFL will join for a
watch and win promo supporting the NFL's football-themed free-
standing insert.  The insert features John Elway, along with
Ernest Borgnine and Jonathan Silverman of NBC's "The Single Guy"
(BRANDWEEK, 5/27).... Fila is profiled in the Baltimore SUN.
Analyst Susan Silverstein on Fila's stock:  "The stock trades on
expectations, and expectations are that the company will keep
growing" (Baltimore SUN, 5/26)....Luquire George Andrews, Inc.
has been retained by the ACC and ACC Properties to handle event
organization and other promotions (CHARLOTTE BUSINESS JOURNAL,
5/27 issue)....FootAction USA will be title sponsor of the
upcoming AVP event in Dallas (AVP)....Adidas replaced Nike as the
official race sponsor for the 18th annual Bolder Boulder Memorial
Day 10K Road Race (ROCKY MOUNTAIN NEWS, 5/26)....Ground Zero,
Santa Monica, has been retained by ESPN Inc. to create a consumer
and trade campaign for ESPN2 (N.Y. TIMES, 5/29)....The Pro Beach
Soccer Tour announced the signing of a letter of understanding
with Umbro for a two-year global sponsorship of the Tour in the
Athletic Apparel category (Pro Beach Soccer Tour)....A NJ Federal
Court judge barred the sale of long sleeve T-shirts bearing the
image of Dennis Rodman-like tatoos on the body and arms.  The
court noted that T-shirt maker, Fanatics Apparel, "appeared to be
profiting" from Rodman's fame ("Moneyline," CNN, 5/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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