FROM SWOOSH TO SPLASH: NIKE SIGNS TOP SWIMMER TOM DOLAN
Nike recently signed a two-year contract with Olympic
swimmer Tom Dolan, according to the WASHINGTON POST. The deal is
believed to be worth more than $100,000, including bonuses for
any medals he wins at the Atlanta Games. It is the largest deal
Nike has signed with a swimmer. Carrie Bates, Nike Swim Manager
of Sports Promotions/Competitive Swimwear, said Dolan "not only
has incredible talents as a swimmer, but we think he brings an
image to our swimwear division." Bates said Nike is unsure how
they will utilize Bates, but they anticipate using him in
"whatever campaign he fits into." Dolan was able to sign the
Nike deal by giving up his final year of eligibility at the Univ.
of Michigan. At the Olympics, Dolan will wear a Nike swimsuit,
but the rest of his wardrobe will be supplied by competitors
(Christine Brennan, WASHINGTON POST, 5/10).