Sponsorships Advertising Marketing

REEBOK TO LAUNCH $10M NBA PLAYOFFS ADVERTISING CAMPAIGN

4.22.1996

     Reebok Int'l is scheduled to launch an estimated $10M ad
campaign from Leo Burnett USA Chicago during the NBA playoffs,
according to ADVERTISING AGE.  The four spots will spotlight a
Chicago rapper named "Little Ray" who rhymes about Reebok
basketball endorsers, most notably Sam Cassell and Shawn Kemp (AD
AGE ONLINE, 4/22).
     NBA EXAMINES WOMEN'S HOOPS:  When the NBA owners meet in New
York this week, NBA Commissioner David Stern will present an
assessment of the job NBA Properties has done with the women's
'96 USA Basketball team, and outline business opportunities in
women's basketball, according to ADVERTISING AGE.  The NBA
declines to comment on specific proposals, but denies reports of
a partnership with Nike for a pro women's league (Jeff Jensen, AD
AGE, 4/22 issue).

PREVIOUS PRO SPORTS COMMISSIONERS TALK MERCHANDISING ON CNN NEXT WILSON SPORTING GOODS BEGINS "QUIET" AD AGENCY REVIEW

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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