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Volume 24 No. 155

Sports Industrialists

     JIM MAHONEY has been named Chair of Cohn & Wolfe's
entertainment division.  He will be based out of L.A. (HOLLYWOOD
REPORTER, 3/25)....BET Holdings has named DEBRA LEE as President
& COO of both the holding company and the cable network.  The
announcement allows CEO ROBERT JOHNSON to focus on "strategic
development" (BROADCASTING & CABLE, 3/25 issue)....MIKE GANNON
was named VP/National Sales at ESPN.  EVAN STERNSCHEIN adds OCC
Sports and ESPNET SportsZone to his area at VP/Advertising Sales.
BRIAN CARR has been promoted to VP/Sales Planning and
Administration (ESPN)....CYNTHIA BURNELL was named Senior
VP/Affiliate Relations and Marketing for NewSport (NewSport).

     Stadium consultant RICK HORROW's work with the NFL to "help
keep teams home" is noted in FORBES.  Horrow's "first big test"
is the Seahawks (FORBES, 4/8 issue)....PRESIDENT CLINTON will
throw out the first pitch at Opening Day in Baltimore on April 1.
BOB DOLE has been invited to Cleveland for opening ceremonies
(PHILA. INQUIRER, 3/26).... MICHAEL IRVIN was officially served
with a subpoena to testify today before a grand jury
investigating a drug bust where he Irvin was present
("SportsCenter," ESPN, 3/25).... ANDRE AGASSI and BROOKE SHIELDS
have set a Spring '97 wedding date ("ET," 3/25).