Menu
Sponsorships Advertising Marketing

ADVERTISERS LOOK FOR SLAM DUNK WITH NCAA MARCH MADNESS

     CNN's "Moneyline" examined the NCAA men's basketball
tournament -- a "blue chip event" for advertisers -- and noted
when it comes to commercials during the games, the "best pitchmen
are often on the sidelines."  Steiner Sports Marketing President
Brandon Steiner said a lot of the coaches "have great
personalities, they're fun and they have tremendous longevity at
these universities."  The piece featured two spots: the Taco Bell
ad starring Bobby Knight, Rick Pitino, and John Thompson; and a
Degree ad with John Calipari, Tubby Smith, and Jim Harrick.  DDB
Needham Worldwide Account Supervisor Tracy Zirin:  "John Calipari
said that people stop him on the street and yell, 'Hey, coach,
you got your Degree on?' ... So we know it's having some impact
out there in the marketplace."  CNN noted advertisers are paying
up to $600,000 for a 30-second spot in this year's finals and
that, overall, network profitability is a "slam dunk"
("Moneyline," CNN, 3/20).
     HOOPS MADNESS:  In the academic year from July '94-June '95,
UConn men's and women's basketball licensed products generated
$12M in retail sales (Patricia Seremet, HARTFORD COURANT, 3/21).
UMass officials want to add 14 luxury boxes to the Mullin Center
and add $8,000 signs to the front of the press table.  UMass
currently generates $323,637 from its 17 sponsors.  UConn, which
plays in the "more lucrative" Big East, has seen sponsorship
revenue rise from $250,000 to $3M since '89 (David Halbfinger,
BOSTON GLOBE, 3/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/21/Sponsorships-Advertising-Marketing/ADVERTISERS-LOOK-FOR-SLAM-DUNK-WITH-NCAA-MARCH-MADNESS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/21/Sponsorships-Advertising-Marketing/ADVERTISERS-LOOK-FOR-SLAM-DUNK-WITH-NCAA-MARCH-MADNESS.aspx

CLOSE